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Number of items: 1.

Conference or Workshop Item

Bekk, Magdalena and Skatulla, Veronika and Pösl, Miriam and Natter, Martin and Spörrle, Matthias (2009): Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? 11th European Congress of Psychology, 07. - 10. July 2009, Oslo, Norway. [PDF, 234kB]

This list was generated on Sun Feb 14 13:50:15 2016 CET.