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Conference or Workshop Item
Bekk, Magdalena; Skatulla, Veronika; Pösl, Miriam; Natter, Martin; Spörrle, Matthias (July 2009): Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? 11th European Congress of Psychology, 07. - 10. July 2009, Oslo, Norway. [PDF, 234kB]