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Dokumententyp
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Anzahl der Publikationen: 4
Monographie
Pfaff, Alexander 
ORCID: https://orcid.org/0000-0002-0028-239X
(2024):
Augmented Reality and Consumer Behavior in E-Commerce.
Electronic Commerce & Digital Markets, Bd. 16. 1. Norderstedt: BoD – Books on Demand.
ORCID: https://orcid.org/0000-0002-0028-239X
(2024):
Augmented Reality and Consumer Behavior in E-Commerce.
Electronic Commerce & Digital Markets, Bd. 16. 1. Norderstedt: BoD – Books on Demand.
Zeitschriftenartikel
Pfaff, Alexander ORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(November 2023):
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce.
In: Psychology & Marketing, Bd. 40, Nr. 11: S. 2413-2427
[PDF, 1MB]
ORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(November 2023):
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce.
In: Psychology & Marketing, Bd. 40, Nr. 11: S. 2413-2427
[PDF, 1MB]
Konferenzbeitrag
Pfaff, Alexander ORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Man and Machine: AR-based Vocational Training for Tacit Knowledge Tasks.
32nd European Conference on Information Systems (ECIS 2024), Paphos, Cyprus, 13.06. - 19.06.2024.
In: ECIS 2024 Proceedings,
ORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Man and Machine: AR-based Vocational Training for Tacit Knowledge Tasks.
32nd European Conference on Information Systems (ECIS 2024), Paphos, Cyprus, 13.06. - 19.06.2024.
In: ECIS 2024 Proceedings,
Pfaff, Alexander und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2022):
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce.
51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022.
Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).
ORCID: https://orcid.org/0000-0003-4645-3913
(2022):
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce.
51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022.
Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).