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Zeitschriftenartikel
Pfaff, Alexander 
ORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(November 2023):
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce.
In: Psychology & Marketing, Bd. 40, Nr. 11: S. 2413-2427
[PDF, 1MB]
ORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(November 2023):
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce.
In: Psychology & Marketing, Bd. 40, Nr. 11: S. 2413-2427
[PDF, 1MB]
Konferenzbeitrag
Pfaff, Alexander und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2022):
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce.
51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022.
Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).
ORCID: https://orcid.org/0000-0003-4645-3913
(2022):
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce.
51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022.
Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).