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Konferenzbeitrag
Prokopowicz, Agnieszka und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2006):
The Effects of Internal, External and Advertised Reference Price on Bidding Behavior in Reverse Pricing.
35th European Marketing Academy Conference, Athens, Greece, 23.05. - 26.05.2006.
Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).
ORCID: https://orcid.org/0000-0003-4645-3913
(2006):
The Effects of Internal, External and Advertised Reference Price on Bidding Behavior in Reverse Pricing.
35th European Marketing Academy Conference, Athens, Greece, 23.05. - 26.05.2006.
Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).