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Konferenzbeitrag
Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Taylor, Charles R.
(2008):
Are Sponsorships Effective in Europe? A Study of Return on Sponsorships among German Firms.
2008 Conference of the American Academy of Advertising, San Mateo, California, 2008.
Rodgers, Shelly (Hrsg.):
In: Proceedings of the 2008 Annual Conference of the American Academy of Advertising,
Columbia: University of Missouri. S. 204-206
ORCID: https://orcid.org/0000-0003-0132-4560 und Taylor, Charles R.
(2008):
Are Sponsorships Effective in Europe? A Study of Return on Sponsorships among German Firms.
2008 Conference of the American Academy of Advertising, San Mateo, California, 2008.
Rodgers, Shelly (Hrsg.):
In: Proceedings of the 2008 Annual Conference of the American Academy of Advertising,
Columbia: University of Missouri. S. 204-206