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Group by: Item Type | Date
Number of items: 2.

Conference or Workshop Item

Bekk, Magdalena; Skatulla, Veronika; Pösl, Miriam; Natter, Martin; Spörrle, Matthias (July 2009): Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? 11th European Congress of Psychology, 07. - 10. July 2009, Oslo, Norway. [PDF, 234kB]

Skatulla, Veronika; Bekk, Magdalena; Spörrle, Matthias (March 2009): Gutes Image, hohe Loyalität? Zum Einfluss der Markenpersönlichkeit auf Markenloyalität. 51. Tagung experimentell arbeitender Psycholog/innen, 29. März - 01. April 2009, Jena. [PDF, 211kB]

This list was generated on Tue May 31 07:15:31 2016 CEST.