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Anzahl der Publikationen: 3
Zeitschriftenartikel
Vomberg, Arnd; Friess, Maximilian 
ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Maag, Verena und Wieseke, Jan
(Juli 2025):
EXPRESS: The Different Effects of Mass-Media Marketing and Personal Sales Budgets across the Life Cycle of B2B High-Tech Start-ups.
In: Journal of Marketing Research [Forthcoming]
ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Maag, Verena und Wieseke, Jan
(Juli 2025):
EXPRESS: The Different Effects of Mass-Media Marketing and Personal Sales Budgets across the Life Cycle of B2B High-Tech Start-ups.
In: Journal of Marketing Research [Forthcoming]
Friess, Maximilian ORCID: https://orcid.org/0000-0003-3575-0808; Haumann, Till; Alavi, Sascha; Ionut Oproiescu, Alexandru; Schmitz, Christian ORCID: https://orcid.org/0000-0001-7800-6582 und Wieseke, Jan
(2024):
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance.
In: International Journal of Research in Marketing
[PDF, 661kB]
ORCID: https://orcid.org/0000-0003-3575-0808; Haumann, Till; Alavi, Sascha; Ionut Oproiescu, Alexandru; Schmitz, Christian ORCID: https://orcid.org/0000-0001-7800-6582 und Wieseke, Jan
(2024):
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance.
In: International Journal of Research in Marketing
[PDF, 661kB]
Scheidler, Sabrina ORCID: https://orcid.org/0000-0001-7691-3736; Edinger-Schons, Laura Marie; Spanjol, Jelena ORCID: https://orcid.org/0000-0002-2769-8176 und Wieseke, Jan
(2019):
Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms.
In: Journal of Business Ethics, Bd. 157, Nr. 2: S. 339-358
ORCID: https://orcid.org/0000-0001-7691-3736; Edinger-Schons, Laura Marie; Spanjol, Jelena ORCID: https://orcid.org/0000-0002-2769-8176 und Wieseke, Jan
(2019):
Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms.
In: Journal of Business Ethics, Bd. 157, Nr. 2: S. 339-358