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Veröffentlichungsdatum
Anzahl der Publikationen: 3
2024
Wlömert, Nils; Papies, Dominik; Clement, Michel und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube.
In: Marketing Science, Bd. 43, Nr. 1: S. 1-12
[PDF, 2MB]
ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube.
In: Marketing Science, Bd. 43, Nr. 1: S. 1-12
[PDF, 2MB]
Wlömert, Nils; Papies, Dominik; Clement, Michel und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube".
In: Marketing Science, Bd. 43, Nr. 1: S. 16-19
ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube".
In: Marketing Science, Bd. 43, Nr. 1: S. 16-19
2019
Papies, Dominik; Wlömert, Nils; Clement, Michel und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
How Access-Based Media Consumption Affects Marketing Elasticities.
48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019.
Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
How Access-Based Media Consumption Affects Marketing Elasticities.
48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019.
Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).