Publications by Zubcsek, Peter Pal

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Number of items: 1.

Journal article

Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, Peter Pal (2016): Mobile Advertising: A Framework and Research Agenda. In: Journal of interactive Marketing, Vol. 34: pp. 3-14

This list was generated on Fri Jan 15 00:15:41 2021 CET.

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