Logo Logo
Group by: Item Type | Date
Number of items: 3.

Journal article

Darvasi, Gábor; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Zubcsek, Peter Pal (2024): How observation of other shoppers increases the in-store use of mobile technology. In: Journal of Retailing and Consumer Services, Vol. 77, 103694

Grewal, Dhruv; Bart, Yakov; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Zubcsek, Peter Pal (2016): Mobile Advertising: A Framework and Research Agenda. In: Journal of Interactive Marketing, Vol. 34: pp. 3-14

Conference or Workshop Item

Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 and Reichhart, Philipp (2019): The Interplay of Retargeting and Location Revisits in Location-Based Advertising. 40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019. ICIS 2019 Proceedings. 4

This list was generated on Sun Jun 23 05:33:14 2024 CEST.