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Anzahl der Publikationen: 4
Zeitschriftenartikel
Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp
(2025):
Does Location Familiarity Increase Response to Mobile Ads?
In: Journal of Interactive Marketing [Forthcoming]
ORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp
(2025):
Does Location Familiarity Increase Response to Mobile Ads?
In: Journal of Interactive Marketing [Forthcoming]
Darvasi, Gábor; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal
(2024):
How observation of other shoppers increases the in-store use of mobile technology.
In: Journal of Retailing and Consumer Services, Bd. 77, 103694
ORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal
(2024):
How observation of other shoppers increases the in-store use of mobile technology.
In: Journal of Retailing and Consumer Services, Bd. 77, 103694
Grewal, Dhruv; Bart, Yakov; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal
(2016):
Mobile Advertising: A Framework and Research Agenda.
In: Journal of Interactive Marketing, Bd. 34: S. 3-14
ORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal
(2016):
Mobile Advertising: A Framework and Research Agenda.
In: Journal of Interactive Marketing, Bd. 34: S. 3-14
Konferenzbeitrag
Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp
(2019):
The Interplay of Retargeting and Location Revisits in Location-Based Advertising.
40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019.
ICIS 2019 Proceedings.
4
ORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp
(2019):
The Interplay of Retargeting and Location Revisits in Location-Based Advertising.
40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019.
ICIS 2019 Proceedings.
4