Two sides of the same coin? The persuasiveness of one-sided vs. two-sided narratives in the context of radicalization prevention

Schmitt, Josephine B.; Caspari, Claus; Wulf, Tim; Bloch, Carola and Rieger, Diana (2021): Two sides of the same coin? The persuasiveness of one-sided vs. two-sided narratives in the context of radicalization prevention. In: Scm Studies in Communication and Media, Vol. 10, No. 1: pp. 48-71

Abstract

Societal organizations aim at challenging online extremist messages by counterposing with different narratives such as alternative narratives (one-sided narrative) and counter-narratives (two-sided narratives). The current study examined which type of narrative is more efficient in changing attitudes accounting for narrative involvement and reactance regarding the narrative. We employed a 2(one-sided vs. two-sided narrative) x 2 (ease of identification vs. no ease of identification) between-subjects design (N = 405) using a controversial topic: the ongoing debate about how to deal with the number of refugees in Germany. We found an indirect effect of the narrative on attitude change. People who read the two-sided narrative showed less reactance. The smaller the reactance, the more they felt involved in the narrative, which, in turn led to more positive attitudes towards refugees. We discuss these findings regarding their theoretical contribution to create customized narratives challenging extremist messages.

• Item Type: Journal article
• Faculties: Social Sciences > Communication
• Subjects: 000 Computer science, information and general works > 070 News media, journalism and publishing
• Language: English