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Pongratz, Hans J. (2022): Plattformen auf dem Arbeitsmarkt: Digitalisierung und Diversifizierung in der Beschäftigungsindustrie. In: Kölner Zeitschrift für Soziologie und Sozialpsychologie, Bd. 74, Nr. SUPPL 1: S. 133-157 [PDF, 455kB]

Abstract

Placement processes in the labour market increasingly involve platform companies: online job boards, career networks, gig work and crowdworking platforms, or employer review sites. Based on explorative internet research and document analysis, an overview of platform models and their relations to established actors in the employment industry, e.g., temporary employment agencies and executive search firms, is given. With reference to theoretical concepts of platform research and labour market analysis (infrastructure, intermediation, ecosystem, field), theses on the role of platforms within the employment industry are formulated. Given the established structures and specific requirements of the labour market, platforms find themselves in complex actor constellations in this field, which they do not dominate in the way that platform corporations such as Amazon, Facebook, and Google are assumed to. As a result, private-sector employment services are gaining considerable relevance. In addition to the availability of data, however, the expert knowledge of recruitment agencies and the political influence of temporary staffing firms represent significant power resources in the market. The analysis suggests multiple development paths for the platform economy-and the need for more comparative research.

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