Multiperspektivität im Multiplikatorenansatz

Reifegerste, Doreen; Stehr, Paula; Ermel, Lyn; Rossmann, Constanze; Lindemann, Ann-Kathrin und Schulze, Annett (2022): Multiperspektivität im Multiplikatorenansatz. In: Prävention und Gesundheitsförderung, Bd. 18, Nr. 3: S. 405-412

Abstract

Background Caregivers who supervise children under 7 years of age, such as (grand)parents or medical and pedagogical staff, are important target groups for communication measures in child accident prevention. To identify and reach them, multipliers from their ranks (peers and professionals) as well as multipliers from institutions (intermediaries or second order multipliers) can be important, each with their own preferences for information channels and communication occasions;however, existing information dissemination approaches do not sufficiently consider these multiple perspectives and the reciprocal perspectives of communication partners. Objective Based on a project on child accident prevention we therefore analyzed which interpersonal information sources and information occasions the respective subgroups consider significant in order to identify and reach appropriate multipliers. Material and methods For this purpose, a total of eight focus groups and four individual interviews were conducted with parents (n = 25), medical and pedagogical care personnel (n = 17), and intermediaries from institutions (n = 15). Results The results show that the perspectives of the different dialogue and multiplier groups on information sources used and occasions for seeking and sharing information differ significantly. Discussion These results underline the importance of examining the different perspectives as part of a multiplier concept and taking them into account in the development of communication measures. Future research should examine to what extent the results can be transferred to other prevention fields.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Sozialwissenschaften > Kommunikationswissenschaft
• Themengebiete: 000 Informatik, Informationswissenschaft, allgemeine Werke > 070 Publizistische Medien, Journalismus, Verlagswesen
• ISSN: 1861-6755
• Sprache: Deutsch