ORCID: https://orcid.org/0000-0001-8432-8860; Kretschmer, Tobias and Mayrhofer, Philip
(May 2010):
Private Regulation by Platform Operators – Implications for Usage Intensity.
Discussion Papers in Business Administration
2010-6
[PDF, 1MB]


Abstract
Platforms operators act as private regulators to increase usage and maximize profits. Their goals depend on the development of the platform: overcoming the chicken-egg problem early on requires attracting platform participants while quality becomes more important later on. Private regulators influence third-party business models, entry barriers, and usage intensity. We analyze how drivers of usage intensity on Facebook’s application platform were affected by a policy change that increased quality incentives for applications. This change led to the number of installations of each application becoming less important, applications in more concentrated sub-markets achieving higher usage, and applications staying attractive for longer.
Item Type: | Paper |
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Form of publication: | Preprint |
Keywords: | private regulation multi-sided platforms usage intensity |
Faculties: | Munich School of Management Munich School of Management > Discussion Papers Munich School of Management > Discussion Papers > Communication Economics |
Subjects: | 300 Social sciences > 330 Economics |
JEL Classification: | L1, L50, O33 |
URN: | urn:nbn:de:bvb:19-epub-11374-6 |
Language: | English |
Item ID: | 11374 |
Date Deposited: | 12. May 2010, 12:57 |
Last Modified: | 04. Nov 2020, 12:52 |
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