Logo Logo
Switch Language to German

Claussen, Jörg ORCID logoORCID: https://orcid.org/0000-0001-8432-8860; Kretschmer, Tobias and Mayrhofer, Philip (2010): Incentives for Quality over Time – The Case of Facebook Applications. Discussion Papers in Business Administration 2010-6 [PDF, 1MB]

This is the latest version of this item.

[thumbnail of ClaussenKretschmerMayrhofer-Incentives_for_Quality_over_Time-The_Case_of_Facebook_Applications-LMU_WP.pdf]
Download (1MB)


We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.

Available Versions of this Item

Actions (login required)

View Item View Item