|Zucchini, Leon; Kretschmer, Tobias (August 2011): Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals. Münchener Wirtschaftswissenschaftliche Beiträge (BWL) 2011-3|
Competitive dynamics research has focused primarily on interactions between dyads of firms. Drawing on the awareness-motivation-capability framework and strategic group theory we extend this by proposing that firms’ actions are influenced by perceived competitive pressure resulting from actions by several rivals. We predict that firms’ action magnitude is influenced by the total number of rival actions accumulating in the market, and that this effect is moderated by strategic group membership. We test this using data on the German mobile telephony market and find them supported: the magnitude of firm’s actions is influenced by a buildup of actions by multiple rivals, and firms react more strongly to strategically similar rivals.
|Dokumententyp:||Paper (Discussion Paper)|
|Keywords:||Competitive rivalry, competitive dynamics, strategic groups, mobile telecommunications|
Betriebswirtschaft > Diskussionsbeiträge
Betriebswirtschaft > Diskussionsbeiträge > Communication Economics
|Themengebiete:||300 Sozialwissenschaften > 300 Sozialwissenschaft, Soziologie
300 Sozialwissenschaften > 330 Wirtschaft
|JEL Classification:||D83, M10, D22, L11|
|Veröffentlicht am:||29. Aug. 2011 09:38|
|Letzte Änderungen:||29. Apr. 2016 09:08|
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