Be yourself : the relative importance of personal and social norms for adolescents' self-presentation on Instagram

Zillich, Arne Freya und Riesmeyer, Claudia (Juli 2021): Be yourself : the relative importance of personal and social norms for adolescents' self-presentation on Instagram. In: Social Media + Society, Bd. 7, Nr. 3

Abstract

This article examines the relative importance of personal, descriptive, and injunctive norms for adolescents' self-presentation on Instagram and analyzes the role of proximal and distal reference groups in norm negotiation. Based on 27 semi-structured interviews with German Instagram users between 14 and 19 years old, we identified four types of adolescents' selfpresentation that differ in terms of norms and referent others: authentic, self-confident, self-staged, and audience-oriented self-presentation. In addition, our study demonstrates that adolescents engage in reflective norm breaches when coping with conflicting self-presentation norms. These results highlight the crucial role of both adolescents themselves and their proximal and distal reference groups for norm negotiation.

• Dokumententyp: Zeitschriftenartikel
• Keywords: norms; self-presentation; adolescents; Instagram; semi-structured interviews
• Fakultät: Sozialwissenschaften > Institut für Kommunikationswissenschaft und Medienforschung (IfKW)
• Themengebiete: 300 Sozialwissenschaften > 300 Sozialwissenschaft, Soziologie
• ISSN: 2056-3051
• Sprache: Englisch