Schöller, Clarissa and Fröhlich, Romy
(2016):
Brand communities in social media. Strategic approaches in corporate communication.
In: Hutchins, Amber L. and Tindall, Natalie T. J. (eds.) :
Public relations and participatory culture: Fandom, social media and community engagement. Routledge New Directions in Public Relations and Communication Research, Vol. 1. New York ; London: Routledge, Taylor & Francis Group. pp. 71-88
| Item Type: | Book Section |
|---|---|
| Faculties: | Social Sciences > Communication |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology 300 Social sciences > 380 Commerce, communications and transportation |
| ISBN: | 978-1-138-78772-8 ; 978-1-315-76620-1 |
| Place of Publication: | New York ; London |
| Language: | English |
| Item ID: | 42589 |
| Date Deposited: | 12. Mar 2018, 09:37 |
| Last Modified: | 15. Dec 2020, 09:31 |
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