
Abstract
Media contain various cues to opinions of others and therefore serve as an important source of information about the climate of opinion. We distinguish explicit cues directly describing opinion distributions in society, from implicit cues lacking such a direct reference. In an experiment, we examined the relative impact of survey data (explicit cue) and arguments (implicit cue) on climate of opinion judgments. While survey results strongly affected assessments, argumentation had an effect only when no survey information was available. However, arguments produced an indirect effect, as they strongly affected personal opinions, which in turn influenced climate of opinion judgments (projection).
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Social Sciences > Communication |
Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
URN: | urn:nbn:de:bvb:19-epub-58850-6 |
ISSN: | 1077-6990 |
Alliance/National Licence: | This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively. |
Language: | English |
Item ID: | 58850 |
Date Deposited: | 06. Nov 2018, 10:25 |
Last Modified: | 04. Nov 2020, 13:37 |