Functional domains of social media platforms: Structuring the uses of Facebook to better understand its gratifications

Leiner, Dominik J.; Kobilke, Lara; Ruess, Christina und Brosius, Hans-Bernd (2018): Functional domains of social media platforms: Structuring the uses of Facebook to better understand its gratifications. In: Computers in Human Behavior, Bd. 83: S. 194-203

Abstract

Social media pose serious challenges for uses-and-gratifications research, such as the entangled use of contemporary media services. This paper proposes a measurement approach which addresses this challenge. We build on the conceptualization of Facebook as a toolkit of features (Smock, Ellison, Lampe, & Wohn, 2011) in order to search for functional domains underlying the individual usage of Facebook features. These functional domains enable us to measure usage of social media in a differentiated and congruent way. To demonstrate the measure's heuristic power, we focus on the dichotomy between contributing and consuming social media content. Based on a survey with 482 Facebook users we find a user's contributiveness being related to specific gratification expectations, if and only if the measures control for a general bias of liking Facebook. We conclude that measuring social media usage by measuring the usage of distinct features can serve as valuable complement for uses-and-gratifications research.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Sozialwissenschaften > Kommunikationswissenschaft
• Themengebiete: 000 Informatik, Informationswissenschaft, allgemeine Werke > 070 Publizistische Medien, Journalismus, Verlagswesen
• ISSN: 0747-5632
• Sprache: Englisch