The People’s Voice — The People’s Choice? How Vox Pop Exemplars Shape Audience Judgments as a Function of Populist Attitudes

Peter, Christina (2019): The People’s Voice — The People’s Choice? How Vox Pop Exemplars Shape Audience Judgments as a Function of Populist Attitudes. In: Journalism & Mass Communication Quarterly, Bd. 96, Nr. 4: S. 1004-1024

Abstract

Exemplification research has consistently shown effects of vox pops’ exemplars on audience judgments, whereby people tend to follow the opinion of a few fellow citizens. In this study, we gain some insight into why—and especially for whom—ordinary citizens are such influential “opinion-givers.” Importantly, we look at populist attitudes as a potential moderator for exemplification effects by comparing news reports containing vox pops with purely journalistic news reports providing the same arguments. In a web-based experiment, we show that both perceptual and persuasive effects are moderated by participants’ populist attitudes, and thus, their resonance with the “voice of the people.”

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Sozialwissenschaften > Kommunikationswissenschaft
• Themengebiete: 000 Informatik, Informationswissenschaft, allgemeine Werke > 070 Publizistische Medien, Journalismus, Verlagswesen
• ISSN: 2161-430X
• Sprache: Englisch