Abstract
Exemplification research has consistently shown effects of vox pops’ exemplars on audience judgments, whereby people tend to follow the opinion of a few fellow citizens. In this study, we gain some insight into why—and especially for whom—ordinary citizens are such influential “opinion-givers.” Importantly, we look at populist attitudes as a potential moderator for exemplification effects by comparing news reports containing vox pops with purely journalistic news reports providing the same arguments. In a web-based experiment, we show that both perceptual and persuasive effects are moderated by participants’ populist attitudes, and thus, their resonance with the “voice of the people.”
Dokumententyp: | Zeitschriftenartikel |
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Fakultät: | Sozialwissenschaften > Kommunikationswissenschaft |
Themengebiete: | 000 Informatik, Informationswissenschaft, allgemeine Werke > 070 Publizistische Medien, Journalismus, Verlagswesen |
URN: | urn:nbn:de:bvb:19-epub-72052-4 |
ISSN: | 2192-4007 |
Sprache: | Englisch |
Dokumenten ID: | 72052 |
Datum der Veröffentlichung auf Open Access LMU: | 08. Mai 2020, 12:05 |
Letzte Änderungen: | 04. Nov. 2020, 13:52 |