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Peter, Christina; Koch, Thomas (2019): Countering misinformation: Strategies, challenges, and uncertainties. Editorial. In: Studies in Communication and Media, Vol. 8, No. 4: pp. 431-445
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Exemplification research has consistently shown effects of vox pops’ exemplars on audience judgments, whereby people tend to follow the opinion of a few fellow citizens. In this study, we gain some insight into why—and especially for whom—ordinary citizens are such influential “opinion-givers.” Importantly, we look at populist attitudes as a potential moderator for exemplification effects by comparing news reports containing vox pops with purely journalistic news reports providing the same arguments. In a web-based experiment, we show that both perceptual and persuasive effects are moderated by participants’ populist attitudes, and thus, their resonance with the “voice of the people.”