Beckert, Johannes; Koch, Thomas; Viererbl, Benno; Denner, Nora und Peter, Christina
(2020):
Advertising in disguise? How disclosure and content features influence the effects of native advertising.
In: Communications, Vol. 45, No. 3: pp. 303-324
| Item Type: | Journal article |
|---|---|
| Faculties: | Social Sciences > Department of Communications and Media (IfKW) |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
| ISSN: | 1613-4087 |
| Language: | English |
| Item ID: | 74512 |
| Date Deposited: | 21. Dec 2020 14:33 |
| Last Modified: | 21. Dec 2020 14:33 |
Actions (login required)
- View Item
