The populists' network? Differences in political facebook-campaigns in Spain and Germany

Fenoll, Vicente und Hassler, Jörg (2019): The populists' network? Differences in political facebook-campaigns in Spain and Germany. In: Ic-Revista Cientifica De Informacion Y Comunicacion, Nr. 16: S. 451-484

Abstract

This paper analyses the differences in the communication styles on Facebook during the electoral campaigns in Spain 2016 and Germany 2017. The article aims to find out if the populist parties share a common communication strategy on Facebook. From a quantitative perspective, we analyse the content of 1884 posts published by the main candidates and political parties. The results reveal discrepancies in the populist communication strategies according to the ideology of each party.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Sozialwissenschaften > Kommunikationswissenschaft
• Themengebiete: 000 Informatik, Informationswissenschaft, allgemeine Werke > 070 Publizistische Medien, Journalismus, Verlagswesen
• ISSN: 1696-2508
• Sprache: Spanisch