Naderer, Brigitte
ORCID: https://orcid.org/0000-0002-7256-7941; Matthes, Jörg and Schäfer, Stephanie
(2021):
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer.
In: International Journal of Advertising, Vol. 40, No. 5: pp. 686-707
[PDF, 1MB]
Item Type: | Journal article |
---|---|
Faculties: | Social Sciences > Communication |
Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
URN: | urn:nbn:de:bvb:19-epub-92916-6 |
ISSN: | 0265-0487 |
Language: | English |
Item ID: | 92916 |
Date Deposited: | 02. Aug 2022, 09:03 |
Last Modified: | 02. Aug 2022, 09:04 |