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Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Matthes, Jörg and Schäfer, Stephanie (2021): Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. In: International Journal of Advertising, Vol. 40, No. 5: pp. 686-707 [PDF, 1MB]

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