Brosius, Hans-Bernd und Fahr, Andreas
(1996):
Werbewirkung im Fernsehen. Aktuelle Befunde der Medienforschung.
Angewandte Medienforschung, Vol. 1. München: Fischer.
| Item Type: | Monograph |
|---|---|
| Faculties: | Social Sciences > Department of Communications and Media (IfKW) |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
| ISBN: | 3-88927-170-7 |
| Place of Publication: | München |
| Language: | German |
| Item ID: | 92967 |
| Date Deposited: | 03. Aug 2022 08:14 |
| Last Modified: | 03. Aug 2022 08:14 |
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