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Eine Ebene nach oben |
Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2024
Anzahl der Publikationen: 2
2024
Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Rau, Lea ORCID: https://orcid.org/0000-0003-0720-5909 und Schmitt, Bernd
(Juni 2024):
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines.
In: Psychology & Marketing, Bd. 41, Nr. 6: S. 1254-1270
[PDF, 3MB]
ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Rau, Lea ORCID: https://orcid.org/0000-0003-0720-5909 und Schmitt, Bernd
(Juni 2024):
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines.
In: Psychology & Marketing, Bd. 41, Nr. 6: S. 1254-1270
[PDF, 3MB]
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]
ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]