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Journal article

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Rau, Lea ORCID logoORCID: https://orcid.org/0000-0003-0720-5909 und Schmitt, Bernd (June 2024): Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines. In: Psychology & Marketing, Vol. 41, No. 6: pp. 1254-1270 [PDF, 3MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID logoORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID logoORCID: https://orcid.org/0000-0002-1657-3108 (2024): Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling. In: Journal of Product Innovation Management [PDF, 1MB]

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