Anzahl der Publikationen: 6
2024
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]
2016
2015
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha
(2015):
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement.
2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012.
Robinson, Leroy (Hrsg.):
In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots,
Cham: Springer. S. 427
2012
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