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Anzahl der Publikationen: 6
Zeitschriftenartikel
Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]
ORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID: https://orcid.org/0000-0002-1657-3108
(2024):
Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling.
In: Journal of Product Innovation Management
[PDF, 1MB]
Salzberger, Thomas; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Diamantopoulos, Adamantios
(2016):
Measurement in the social sciences: where C-OAR-SE delivers and where it does not.
In: European Journal of Marketing, Bd. 50, Nr. 11: S. 1942-1952
ORCID: https://orcid.org/0000-0002-5424-4268 und Diamantopoulos, Adamantios
(2016):
Measurement in the social sciences: where C-OAR-SE delivers and where it does not.
In: European Journal of Marketing, Bd. 50, Nr. 11: S. 1942-1952
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X und Salzberger, Thomas
(2016):
Should we use single items? Better not.
In: Journal of Business Research, Bd. 69, Nr. 8: S. 3199-3203
ORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios ORCID: https://orcid.org/0000-0001-5537-717X und Salzberger, Thomas
(2016):
Should we use single items? Better not.
In: Journal of Business Research, Bd. 69, Nr. 8: S. 3199-3203
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios; Salzberger, Thomas und Baumgartner, Petra
(2016):
Selecting single items to measure doubly concrete constructs: A cautionary tale.
In: Journal of Business Research, Bd. 69, Nr. 8: S. 3159-3167
ORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios; Salzberger, Thomas und Baumgartner, Petra
(2016):
Selecting single items to measure doubly concrete constructs: A cautionary tale.
In: Journal of Business Research, Bd. 69, Nr. 8: S. 3159-3167
Diamantopoulos, Adamantios; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Fuchs, Christoph; Wilczynski, Petra und Kaiser, Sebastian
(2012):
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 434-449
[PDF, 438kB]
ORCID: https://orcid.org/0000-0002-5424-4268; Fuchs, Christoph; Wilczynski, Petra und Kaiser, Sebastian
(2012):
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 434-449
[PDF, 438kB]
Konferenzbeitrag
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha
(2015):
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement.
2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012.
Robinson, Leroy (Hrsg.):
In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots,
Cham: Springer. S. 427
ORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha
(2015):
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement.
2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012.
Robinson, Leroy (Hrsg.):
In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots,
Cham: Springer. S. 427