|
Eine Ebene nach oben |
Gruppiert nach:
Dokumententyp
| Veröffentlichungsdatum
Springe zu: Buchbeitrag | Konferenzbeitrag
Anzahl der Publikationen: 7
Buchbeitrag
Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560; Eberhardt, Johanna E. und Reichert (geb. Mahr), Sarah Isabel
(2016):
Corporate Reputation als optimale Steuerungsgröße für die Unternehmenskommunikation.
In: Esch, Franz-Rudolf; Langner, Tobias und Bruhn, Manfred (Hrsg.):
Handbuch Controlling der Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden. S. 53-77
ORCID: https://orcid.org/0000-0003-0132-4560; Eberhardt, Johanna E. und Reichert (geb. Mahr), Sarah Isabel
(2016):
Corporate Reputation als optimale Steuerungsgröße für die Unternehmenskommunikation.
In: Esch, Franz-Rudolf; Langner, Tobias und Bruhn, Manfred (Hrsg.):
Handbuch Controlling der Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden. S. 53-77
Konferenzbeitrag
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Eberhardt, Johanna E. und Reichert (geb. Mahr), Sarah Isabel
(2019):
Young but Reputable: How Can Young Firms Build Corporate Reputation through Corporate Communications? A Choice-Based Approach.
33rd Annual Australian & New Zealand Academy of Management Conference, Cairns, Queensland, 3–6 December 2019.
In: Wicked Solutions to Wicked Problems. The Challenges Facing Management Research and Practice,
S. 1224
ORCID: https://orcid.org/0000-0003-0132-4560; Eberhardt, Johanna E. und Reichert (geb. Mahr), Sarah Isabel
(2019):
Young but Reputable: How Can Young Firms Build Corporate Reputation through Corporate Communications? A Choice-Based Approach.
33rd Annual Australian & New Zealand Academy of Management Conference, Cairns, Queensland, 3–6 December 2019.
In: Wicked Solutions to Wicked Problems. The Challenges Facing Management Research and Practice,
S. 1224
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Eberhardt, Johanna E. und Reichert (geb. Mahr), Sarah Isabel
(2019):
How to Build a Corporate Reputation when you Don’t Have One (Yet)?
15th Interdisciplinary Conference on "Intangibles and Intellectual Capital – Non-Financial and Integrated Reporting, Governance, and Value Creation", Coimbra, Portugal, 26–27 September 2019.
ORCID: https://orcid.org/0000-0003-0132-4560; Eberhardt, Johanna E. und Reichert (geb. Mahr), Sarah Isabel
(2019):
How to Build a Corporate Reputation when you Don’t Have One (Yet)?
15th Interdisciplinary Conference on "Intangibles and Intellectual Capital – Non-Financial and Integrated Reporting, Governance, and Value Creation", Coimbra, Portugal, 26–27 September 2019.
Eberhardt, Johanna E. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
The Impact of Press Releases on Corporate Reputation.
32nd Annual Australian & New Zealand Academy of Management Conference, Auckland, New Zealand, 4–7 December 2018.
In: Managing the many faces of sustainable work. Conference Proceedings,
Australian & New Zealand Academy of Management.
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
The Impact of Press Releases on Corporate Reputation.
32nd Annual Australian & New Zealand Academy of Management Conference, Auckland, New Zealand, 4–7 December 2018.
In: Managing the many faces of sustainable work. Conference Proceedings,
Australian & New Zealand Academy of Management.
Eberhardt, Johanna E. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
J4
ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
J4
Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
The Interplay of Consumer Engagement in Social Media and Brand Favorability.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
D5
ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
The Interplay of Consumer Engagement in Social Media and Brand Favorability.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
D5
Eberhardt, Johanna E. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
The impact of mass media on corporate reputation - an empirical investigation of media topics, their amount and valence.
2016 Global Marketing Conference, Hongkong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
S. 1239-1240
ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
The impact of mass media on corporate reputation - an empirical investigation of media topics, their amount and valence.
2016 Global Marketing Conference, Hongkong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
S. 1239-1240