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Publications by Esch, Franz-Rudolf

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2017

Jakić, Ana; Meyer, Anton (2017): Postmoderne Markenführung. Brand Engagement und Brand Meaning in komplexen Marken-Dienstleistungs-Ökosystemen. In: Esch, Franz-Rudolf (ed.) : Handbuch Markenführung. Wiesbaden: Springer. pp. 1-21

This list was generated on Sat Aug 15 01:59:07 2020 CEST.