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Anzahl der Publikationen: 7
Zeitschriftenartikel
Zeithammer, Robert; Stich, Lucas 
ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2024):
Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers.
In: International Journal of Research in Marketing
[PDF, 1MB]
ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2024):
Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers.
In: International Journal of Research in Marketing
[PDF, 1MB]
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Häubl, Gerald; Skiera, Bernd und Bernhardt, Martin
(2012):
Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing.
In: Journal of Retailing, Bd. 88, Nr. 1: S. 131-144
ORCID: https://orcid.org/0000-0003-4645-3913; Häubl, Gerald; Skiera, Bernd und Bernhardt, Martin
(2012):
Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing.
In: Journal of Retailing, Bd. 88, Nr. 1: S. 131-144
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert und Häubl, Gerald
(2010):
Optimal Reverse-Pricing Mechanisms.
In: Marketing Science, Bd. 29, Nr. 6: S. 1058-1070
ORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert und Häubl, Gerald
(2010):
Optimal Reverse-Pricing Mechanisms.
In: Marketing Science, Bd. 29, Nr. 6: S. 1058-1070
Konferenzbeitrag
Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2021):
Risky Consumer Decision Making in Costly Participative Pricing.
52nd Association for Consumer Research North America Conference, Seattle (Virtual), USA, 08.10. - 30.10.2021.
Proceedings of the 49th Association for Consumer Research North America Conference (ACR 2021).
ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2021):
Risky Consumer Decision Making in Costly Participative Pricing.
52nd Association for Consumer Research North America Conference, Seattle (Virtual), USA, 08.10. - 30.10.2021.
Proceedings of the 49th Association for Consumer Research North America Conference (ACR 2021).
Stich, Lucas ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2018):
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products.
49th Association for Consumer Research Conference, Dallas, Texas, USA, 11.10. - 14.10.2018.
Proceedings of the 49th Association for Consumer Research Conference (ACR 2018).
ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2018):
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products.
49th Association for Consumer Research Conference, Dallas, Texas, USA, 11.10. - 14.10.2018.
Proceedings of the 49th Association for Consumer Research Conference (ACR 2018).
Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2015):
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling.
46th Association for Consumer Research North American Conference, New Orleans, Louisiana, USA, 01.10. - 04.10.2015.
Proceedings of the 46th Association for Consumer Research Conference (ACR 2015).
Bd. 43
S. 750
ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2015):
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling.
46th Association for Consumer Research North American Conference, New Orleans, Louisiana, USA, 01.10. - 04.10.2015.
Proceedings of the 46th Association for Consumer Research Conference (ACR 2015).
Bd. 43
S. 750
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Bernhardt, Martin; Häubl, Gerald und Skiera, Bernd
(2005):
It's All in How You Ask: Effects of Price-Elicitation Format on Bidding Behavior in Reverse Pricing Markets.
26th Annual Conference of the Society for Judgment and Decision Making, Toronto, Canada, 11.11. - 14.11.2005.
Proceedings of the 26th Annual Conference of the Society for Judgment and Decision Making (SJDM 2005).
ORCID: https://orcid.org/0000-0003-4645-3913; Bernhardt, Martin; Häubl, Gerald und Skiera, Bernd
(2005):
It's All in How You Ask: Effects of Price-Elicitation Format on Bidding Behavior in Reverse Pricing Markets.
26th Annual Conference of the Society for Judgment and Decision Making, Toronto, Canada, 11.11. - 14.11.2005.
Proceedings of the 26th Annual Conference of the Society for Judgment and Decision Making (SJDM 2005).