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Number of items: 2.

Conference or Workshop Item

Herget, Philipp; Agthe, Maria; Spörrle, Matthias (July 2009): “Yes, (s)he is pretty, but...” An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour. 11th European Congress of Psychology, 07. - 10. July 2009, Oslo, Norway. [PDF, 143kB]

Herget, Philipp; Spörrle, Matthias; Agthe, Maria (March 2009): Attraktivität ist nicht alles: Eine regressionsanalytische Untersuchung produkt- und testimonialbasierter Determinanten konsumrelevanten Verhaltens. 51. Tagung experimentell arbeitender Psycholog/innen, 29. März - 01. April 2009, Jena. [PDF, 145kB]

This list was generated on Thu Oct 27 07:26:18 2016 CEST.