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Anzahl der Publikationen: 4
Zeitschriftenartikel
Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
Pre-release consumer buzz.
In: Journal of the Academy of Marketing Science, Bd. 46, Nr. 2: S. 338-360
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
Pre-release consumer buzz.
In: Journal of the Academy of Marketing Science, Bd. 46, Nr. 2: S. 338-360
Konferenzbeitrag
Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Summer AMA Conference 2017, San Francisco, California, USA, 4 – 6 August 2017.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: Summer AMA Conference 2017. Innovation & Sustainability in Marketing,
B3
Hausmann, Maximilian G. und Niemann, Antje
(2015):
What Makes Online Complaints Critical? An Analysis of Third-Party Reactions Based on Justice Dimensions and Social Emotions.
2015 AMA Summer Marketing Educators' Conference, Chicago, Illinois, USA, 14-16 August 2015.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: AMA Summer Educators' Conference 2015. Improving Business Practice Through Marketing Insight,
S. 371
Houston, Mark B.; Hennig-Thurau, Thorsten; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd
(2008):
Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz.
AMA Winter Educators' Conference 2008, Austin, Texas, USA, 15.02. - 18.02.2008.
Proceedings of the AMA Winter Educators' Conference 2008.
ORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd
(2008):
Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz.
AMA Winter Educators' Conference 2008, Austin, Texas, USA, 15.02. - 18.02.2008.
Proceedings of the AMA Winter Educators' Conference 2008.