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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2017
Anzahl der Publikationen: 2
2017
Eberhardt, Johanna E. und Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
J4
ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
J4
Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
The Interplay of Consumer Engagement in Social Media and Brand Favorability.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
D5
ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
The Interplay of Consumer Engagement in Social Media and Brand Favorability.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (Hrsg.):
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association.
D5