Publications by Inman, Jeffrey
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Jump to: 2017
Number of items: 2.
2017
Eberhardt, Johanna E.; Schwaiger, Manfred (2017): Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion. Winter Marketing Academic Conference, February 17-19, 2017, Orlando, Florida, USA.
Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha; Schwaiger, Manfred (2017): The Interplay of Consumer Engagement in Social Media and Brand Favorability. Winter Marketing Academic Conference, February 17-19, 2017, Orlando, Florida, USA.