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Number of items: 2.

Conference or Workshop Item

Eberhardt, Johanna E. and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2017): Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion. Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017. Chandy, Rajesh; Inman, Jeffrey and Moorman, Christine (eds.) : In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017, Chicago, IL, USA: American Marketing Association. J4

Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2017): The Interplay of Consumer Engagement in Social Media and Brand Favorability. Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017. Chandy, Rajesh; Inman, Jeffrey and Moorman, Christine (eds.) : In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017, Chicago, IL, USA: American Marketing Association. D5

This list was generated on Sun Apr 14 08:58:22 2024 CEST.