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Dokumententyp
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Anzahl der Publikationen: 3
Monographie
Kakatkar, Chinmay
(2018):
Advanced Applications of Network Analysis in Marketing Science.
Electronic commerce & digital markets, Bd. 7. 1. Norderstedt: Books on Demand.
Zeitschriftenartikel
Kakatkar, Chinmay und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
Marketing analytics using anonymized and fragmented tracking data.
In: International Journal of Research in Marketing, Bd. 36, Nr. 1: S. 117-136
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
Marketing analytics using anonymized and fragmented tracking data.
In: International Journal of Research in Marketing, Bd. 36, Nr. 1: S. 117-136
Konferenzbeitrag
Kakatkar, Chinmay; Groote, Julia K. de; Füller, Johann und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development.
78th Annual Conference of the Academy of Marketing, Chicago, Illinois, USA, 10.08. - 14.08.2018.
Proceedings of the 78th Annual Conference of the Academy of Marketing (AOM 2018).
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development.
78th Annual Conference of the Academy of Marketing, Chicago, Illinois, USA, 10.08. - 14.08.2018.
Proceedings of the 78th Annual Conference of the Academy of Marketing (AOM 2018).