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Theysohn, Sven; Klein, Kristina; Völckner, Franziska and Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Dual effect-based market segmentation and price optimization. In: Journal of Business Research, Vol. 66, No. 4: pp. 480-488

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