Publications by Klein, Kristina
 | Up a level |
Group by: Item Type | Date
Jump to: Journal article
Number of items: 1.
Journal article
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; Spann, Martin 
ORCID: 0000-0003-4645-3913
(2013):
Dual effect-based market segmentation and price optimization.
In: Journal of Business Research, Vol. 66, No. 4: pp. 480-488