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Springe zu: Monographie | Buchbeitrag
Anzahl der Publikationen: 3
Monographie
Mooi, Erik A. und Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268
(2019):
A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics.
3. Auflage. Berlin ; Heidelberg: Springer Gabler.
ORCID: https://orcid.org/0000-0002-5424-4268
(2019):
A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics.
3. Auflage. Berlin ; Heidelberg: Springer Gabler.
Mooi, Erik A.; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Mooi-Reci, Irma
(2018):
Market Research. The Process, Data, and Methods Using Stata.
Singapore: Springer.
ORCID: https://orcid.org/0000-0002-5424-4268 und Mooi-Reci, Irma
(2018):
Market Research. The Process, Data, and Methods Using Stata.
Singapore: Springer.
Buchbeitrag
Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Mooi, Erik A.
(2009):
Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data.
In: Stahlbock, Robert; Crone, Sven F. und Lessmann, Stefan (Hrsg.):
Data Mining. Special Issue in Annals of Information Systems. Annals of Information Systems, Bd. 8. New York: Springer. S. 19-49
ORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Mooi, Erik A.
(2009):
Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data.
In: Stahlbock, Robert; Crone, Sven F. und Lessmann, Stefan (Hrsg.):
Data Mining. Special Issue in Annals of Information Systems. Annals of Information Systems, Bd. 8. New York: Springer. S. 19-49