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Anzahl der Publikationen: 7
Zeitschriftenartikel
Morath, Tobias; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Mahler, Kristina
(2022):
Not One and The Same: Published Opinion as a Poor Predictor of Public Opinion.
In: Marketing ZFP, Bd. 44, Nr. 2: S. 3-23
ORCID: https://orcid.org/0000-0003-0132-4560 und Mahler, Kristina
(2022):
Not One and The Same: Published Opinion as a Poor Predictor of Public Opinion.
In: Marketing ZFP, Bd. 44, Nr. 2: S. 3-23
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2021):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
In: Marketing ZFP, Bd. 43, Nr. 4: S. 3-27
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2021):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
In: Marketing ZFP, Bd. 43, Nr. 4: S. 3-27
Pfister, Benjamin; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Morath, Tobias
(2020):
Corporate reputation and the future cost of equity.
In: Business Research, Bd. 13, Nr. 1: S. 343-384
[PDF, 506kB]
ORCID: https://orcid.org/0000-0003-0132-4560 und Morath, Tobias
(2020):
Corporate reputation and the future cost of equity.
In: Business Research, Bd. 13, Nr. 1: S. 343-384
[PDF, 506kB]
Konferenzbeitrag
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
Morath, Tobias und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2019):
Managing Corporate Reputation: News Media Coverage about CSR Dimensions as Key Factor.
2019 Association for Marketing & Health Care Research (AMHCR) Conference, Jackson Hole-Wyoming, USA, February 27th - March 2nd, 2019.
ORCID: https://orcid.org/0000-0003-0132-4560
(2019):
Managing Corporate Reputation: News Media Coverage about CSR Dimensions as Key Factor.
2019 Association for Marketing & Health Care Research (AMHCR) Conference, Jackson Hole-Wyoming, USA, February 27th - March 2nd, 2019.
Morath, Tobias und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Managing Corporate Reputation: Media Coverage about Six Different CSR Facets as a Key Factor in the Formation of Reputation Perceptions.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Managing Corporate Reputation: Media Coverage about Six Different CSR Facets as a Key Factor in the Formation of Reputation Perceptions.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
Hufnagel, Gerrit; Morath, Tobias und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Effective Communication of Customer Feedback Metrics – How Companies Can Attract New Customers to Grow.
2018 Global Marketing Conference, Tokyo, Japan, July 19 - 22, 2018.
In: Proceedings,
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Effective Communication of Customer Feedback Metrics – How Companies Can Attract New Customers to Grow.
2018 Global Marketing Conference, Tokyo, Japan, July 19 - 22, 2018.
In: Proceedings,