Anzahl der Publikationen: 8
Buchbeitrag
Lexikon-Artikel
Konferenzbeitrag
Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
Niemann, Antje und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
Consumers' Expectations of Fair Data Collection and Usage. A Mixed Method Analysis.
49th Hawaii International Conference on System Sciences, Koloa, HI, USA, Jan. 5, 2016 to Jan. 8, 2016.
Bui, Tung X. und Sprague, Ralph H. (Hrsg.):
In: Proceedings of the 49th Annual Hawaii International Conference on System Sciences : 5-8 January 2016, Kauai, Hawaii,
Piscataway, NJ: IEEE. S. 3646-3655
Hausmann, Maximilian G. und Niemann, Antje
(2015):
What Makes Online Complaints Critical? An Analysis of Third-Party Reactions Based on Justice Dimensions and Social Emotions.
2015 AMA Summer Marketing Educators' Conference, Chicago, Illinois, USA, 14-16 August 2015.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: AMA Summer Educators' Conference 2015. Improving Business Practice Through Marketing Insight,
S. 371
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