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Anzahl der Publikationen: 4
Zeitschriftenartikel
Pescher, Christian; Reichhart, Philipp und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns.
In: Journal of Interactive Marketing, Bd. 28, Nr. 1: S. 43-54
ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns.
In: Journal of Interactive Marketing, Bd. 28, Nr. 1: S. 43-54
Pescher, Christian und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Relevance of actors in bridging positions for product-related information diffusion.
In: Journal of Business Research, Bd. 67, Nr. 8: S. 1630-1637
ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Relevance of actors in bridging positions for product-related information diffusion.
In: Journal of Business Research, Bd. 67, Nr. 8: S. 1630-1637
Reichhart, Philipp; Pescher, Christian und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.
In: Electronic Markets, Bd. 23, Nr. 3: S. 217-225
ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.
In: Electronic Markets, Bd. 23, Nr. 3: S. 217-225
Pescher, Christian und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts.
In: Journal of Forecasting, Bd. 33, Nr. 2: S. 95-107
ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts.
In: Journal of Forecasting, Bd. 33, Nr. 2: S. 95-107