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Springe zu: Konferenzbeitrag
Anzahl der Publikationen: 4
Konferenzbeitrag
Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: A Nuanced Perspective on Consumers’ Value Assessment of Data-Based Insurance Tariffs and Related Data Disclosure Behavior.
28th Frontiers in Service Conference, Singapore, July 18 – 21, 2019.
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: A Nuanced Perspective on Consumers’ Value Assessment of Data-Based Insurance Tariffs and Related Data Disclosure Behavior.
28th Frontiers in Service Conference, Singapore, July 18 – 21, 2019.
Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
Rapp, Verena und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Seeding the Virus – The Role of Ad Creativity for the Viral Reach of Online Video Ads.
2018 Winter AMA Conference, New Orleans, Louisiana, USA, 23-25 February 2018.
Goldenberg, Jacob; Laran, Juliano und Stephen, Andrew (Hrsg.):
In: Integrating Paradigms in a World Where Marketing is Everywhere. AMA Educators Proceedings Volume 29,
E-11
Red Hook, NY: Curran Associates, Inc..
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Seeding the Virus – The Role of Ad Creativity for the Viral Reach of Online Video Ads.
2018 Winter AMA Conference, New Orleans, Louisiana, USA, 23-25 February 2018.
Goldenberg, Jacob; Laran, Juliano und Stephen, Andrew (Hrsg.):
In: Integrating Paradigms in a World Where Marketing is Everywhere. AMA Educators Proceedings Volume 29,
E-11
Red Hook, NY: Curran Associates, Inc..
Niemann, Antje und Rapp, Verena
(2016):
Private Health Data Disclosure – A Repeated Scenario Design to Investigate the Willingness to Provide Data Access to Insurance Companies.
2016 Global Marketing Conference, Hong Kong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
S. 97-98