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Anzahl der Publikationen: 4
Zeitschriftenartikel
Schirmer, Nadine A.; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. und Costello, John P.
(1. April 2018):
Consumer Response to Disclosures in Digitally Retouched Advertisements.
In: Journal of Public Policy & Marketing, Bd. 37, Nr. 1: S. 131-141
ORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. und Costello, John P.
(1. April 2018):
Consumer Response to Disclosures in Digitally Retouched Advertisements.
In: Journal of Public Policy & Marketing, Bd. 37, Nr. 1: S. 131-141
Schirmer, Nadine A.; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Gudergan, Siegfried P. und Feistel, Matthias S. G.
(2018):
The link between customer satisfaction and loyalty: the moderating role of customer characteristics.
In: Journal of Strategic Marketing, Bd. 26, Nr. 4: S. 298-317
ORCID: https://orcid.org/0000-0002-7027-8804; Gudergan, Siegfried P. und Feistel, Matthias S. G.
(2018):
The link between customer satisfaction and loyalty: the moderating role of customer characteristics.
In: Journal of Strategic Marketing, Bd. 26, Nr. 4: S. 298-317
Konferenzbeitrag
Schirmer, Nadine A.; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. und Costello, John P.
(2016):
Consumer Response to Disclaimers in Digitally Retouched Advertisements.
2016 Global Marketing Conference, Hong Kong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
S. 9-14
ORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. und Costello, John P.
(2016):
Consumer Response to Disclaimers in Digitally Retouched Advertisements.
2016 Global Marketing Conference, Hong Kong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
S. 9-14
Schirmer, Nadine A.
(2015):
Competitive Advertising Clutter in a Real-World Media Context: Exploring Positive and Negative Ramifications.
AMA Winter Marketing Educators’ Conference 2015: Marketing in a Global, Digital and Connected World, San Antonio, Texas, USA, 13-15 February 2015.
Brown, Tom und Swaminathan, Vanitha (Hrsg.):
In: AMA Educators Proceedings,
Chicago, Illinois: American Marketing Association.
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