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Anzahl der Publikationen: 6
Zeitschriftenartikel
Schloderer, Matthias P.; Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M.
(2014):
The relevance of reputation in the nonprofit sector: the moderating effect of socio-demographic characteristics.
In: International Journal of Nonprofit and Voluntary Sector Marketing, Bd. 19, Nr. 2: S. 110-126
ORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M.
(2014):
The relevance of reputation in the nonprofit sector: the moderating effect of socio-demographic characteristics.
In: International Journal of Nonprofit and Voluntary Sector Marketing, Bd. 19, Nr. 2: S. 110-126
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Schloderer, Matthias P.
(August 2010):
Developing a measurement approach for reputation of non-profit organizations.
In: International Journal of Nonprofit and Voluntary Sector Marketing, Bd. 15, Nr. 3: S. 276-299
ORCID: https://orcid.org/0000-0002-5424-4268 und Schloderer, Matthias P.
(August 2010):
Developing a measurement approach for reputation of non-profit organizations.
In: International Journal of Nonprofit and Voluntary Sector Marketing, Bd. 15, Nr. 3: S. 276-299
Raithel, Sascha; Abimbola, Temi; Wilczynski, Petra; Schloderer, Matthias P. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
The value‐relevance of corporate reputation during the financial crisis.
In: Journal of Product & Brand Management, Bd. 19, Nr. 6: S. 389-400
ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
The value‐relevance of corporate reputation during the financial crisis.
In: Journal of Product & Brand Management, Bd. 19, Nr. 6: S. 389-400
Buchbeitrag
Schloderer, Matthias P.; Ringle, Christian M. und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2009):
Einführung in die varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS.
In:
Theorien und Methoden der Betriebswirtschaft. München: S. 564-592
ORCID: https://orcid.org/0000-0002-5424-4268
(2009):
Einführung in die varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS.
In:
Theorien und Methoden der Betriebswirtschaft. München: S. 564-592
Konferenzbeitrag
Schloderer, Matthias P. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors' Characteristics.
2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.
ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors' Characteristics.
2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.
Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804; Schloderer, Matthias P. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2008):
Accounting for Unobserved Heterogeneity in the Analysis of Antecedents and Consequences of Corporate Reputation: An Application of FIMIX-PLS.
37th Annual Conference of the European Marketing Academy (EMAC), University of Brighton, Brighton, UK, 27–30 May 2008.
In: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC),
S. 1-9
ORCID: https://orcid.org/0000-0002-7027-8804; Schloderer, Matthias P. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2008):
Accounting for Unobserved Heterogeneity in the Analysis of Antecedents and Consequences of Corporate Reputation: An Application of FIMIX-PLS.
37th Annual Conference of the European Marketing Academy (EMAC), University of Brighton, Brighton, UK, 27–30 May 2008.
In: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC),
S. 1-9