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Springe zu: Konferenzbeitrag
Anzahl der Publikationen: 2
Konferenzbeitrag
Breberina, Jovica Milan; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P.
(2013):
Endorser’s Involvement in Scandals and their Influence on Consumer’s Self Expression and Brand Attitudes.
American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA), 2013.
American Academy of Advertising (Hrsg.),
In: Proceedings of the American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA),
ORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P.
(2013):
Endorser’s Involvement in Scandals and their Influence on Consumer’s Self Expression and Brand Attitudes.
American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA), 2013.
American Academy of Advertising (Hrsg.),
In: Proceedings of the American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA),
Breberina, Jovica Milan; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P.
(2013):
Endorsers, Scandals and Consumer Identity: A Negative Meaning Transfer Perspective.
American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA), Honolulu, Hawaii (USA), 2013.
In: Proceedings of the American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA),
ORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P.
(2013):
Endorsers, Scandals and Consumer Identity: A Negative Meaning Transfer Perspective.
American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA), Honolulu, Hawaii (USA), 2013.
In: Proceedings of the American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA),