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Springe zu: Zeitschriftenartikel | Konferenzbeitrag
Anzahl der Publikationen: 3
Zeitschriftenartikel
Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913; Fischer, Marc und Tellis, Gerard J.
(2015):
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
In: Marketing Science, Bd. 34, Nr. 2: S. 235-249
ORCID: https://orcid.org/0000-0003-4645-3913; Fischer, Marc und Tellis, Gerard J.
(2015):
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
In: Marketing Science, Bd. 34, Nr. 2: S. 235-249
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Tellis, Gerard J.
(2006):
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions.
In: Journal of Marketing, Bd. 70, Nr. 1: S. 65-78
ORCID: https://orcid.org/0000-0003-4645-3913 und Tellis, Gerard J.
(2006):
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions.
In: Journal of Marketing, Bd. 70, Nr. 1: S. 65-78
Konferenzbeitrag
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Tellis, Gerard J.
(2004):
Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer.
AMA Winter Marketing Educators' Conference 2004, Scottsdale, Arizona, USA.
AMA Winter Academic Conference Proceedings.
Bd. 15
S. 96-97
ORCID: https://orcid.org/0000-0003-4645-3913 und Tellis, Gerard J.
(2004):
Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer.
AMA Winter Marketing Educators' Conference 2004, Scottsdale, Arizona, USA.
AMA Winter Academic Conference Proceedings.
Bd. 15
S. 96-97