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Dokumententyp
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Anzahl der Publikationen: 6
Zeitschriftenartikel
Wagner, Thomas M.; Benlian, Alexander 
ORCID: https://orcid.org/0000-0002-7294-3097 und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2014):
Converting freemium customers from free to premium—the role of the perceived premium fit in the case of music as a service.
In: Electronic Markets, Bd. 24, Nr. 4: S. 259-268
ORCID: https://orcid.org/0000-0002-7294-3097 und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2014):
Converting freemium customers from free to premium—the role of the perceived premium fit in the case of music as a service.
In: Electronic Markets, Bd. 24, Nr. 4: S. 259-268
Lexikon-Artikel
Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477 und Wagner, Thomas M.
(2015):
Digitization of the Book Industry.
In: Mansell, Robin (Hrsg.):
The International Encyclopedia of Digital Communication and Society. Volume 1. Wiley Blackwell-ICA international encyclopedias of communication, New York; Armonk [u.a.]: Wiley-Blackwell. S. 1-9
ORCID: https://orcid.org/0000-0003-3969-7477 und Wagner, Thomas M.
(2015):
Digitization of the Book Industry.
In: Mansell, Robin (Hrsg.):
The International Encyclopedia of Digital Communication and Society. Volume 1. Wiley Blackwell-ICA international encyclopedias of communication, New York; Armonk [u.a.]: Wiley-Blackwell. S. 1-9
Konferenzbeitrag
Wagner, Thomas M.; Benlian, Alexander ORCID: https://orcid.org/0000-0002-7294-3097 und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
46th Annual Hawaii International Conference on System Sciences. HICSS 2013, Wailea, Maui, Hawaii, 7–10 January 2013.
In: 46th Hawaii International Conference on System Sciences,
S. 2928-2937
ORCID: https://orcid.org/0000-0002-7294-3097 und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
46th Annual Hawaii International Conference on System Sciences. HICSS 2013, Wailea, Maui, Hawaii, 7–10 January 2013.
In: 46th Hawaii International Conference on System Sciences,
S. 2928-2937
Wagner, Thomas M. und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
"It's Not The Same" - Differences In The Consumption Of Digital And Physical Music.
21st European Conference on Information Systems, ECIS 2013, Utrecht, The Netherlands, June 5-8, 2013.
In: ECIS 2013 Proceedings: Completed research,
ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
"It's Not The Same" - Differences In The Consumption Of Digital And Physical Music.
21st European Conference on Information Systems, ECIS 2013, Utrecht, The Netherlands, June 5-8, 2013.
In: ECIS 2013 Proceedings: Completed research,
Wagner, Thomas M. und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
What Drives Users to Pay for Freemium Services? Examining People’s Willingness to Pay for Music Services.
19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013.
In: AMCIS 2013 Proceedings,
ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
What Drives Users to Pay for Freemium Services? Examining People’s Willingness to Pay for Music Services.
19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013.
In: AMCIS 2013 Proceedings,
Wagner, Thomas M.; Benlian, Alexander ORCID: https://orcid.org/0000-0002-7294-3097 und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2012):
The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books.
20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012.
In: ECIS 2012 Proceedings,
ORCID: https://orcid.org/0000-0002-7294-3097 und Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2012):
The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books.
20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012.
In: ECIS 2012 Proceedings,