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Gruppiert nach: Dokumententyp | Veröffentlichungsdatum
Anzahl der Publikationen: 7

Zeitschriftenartikel

Sarstedt, Marko; Wilczynski, Petra und Melewar, T. C. (2013): Measuring reputation in global markets — A comparison of reputation measures’ convergent and criterion validities. In: Journal of World Business, Bd. 48, Nr. 3: S. 329-339

Diamantopoulos, Adamantios; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Fuchs, Christoph; Wilczynski, Petra und Kaiser, Sebastian (2012): Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective. In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 434-449 [PDF, 438kB]

Hieke, Sophie und Wilczynski, Petra (2012): Colour Me In – an empirical study on consumer responses to the traffic light signposting system in nutrition labelling. In: Public Health Nutrition, Bd. 15, Nr. 5: S. 773-782

Raithel, Sascha; Abimbola, Temi; Wilczynski, Petra; Schloderer, Matthias P. und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2010): The value‐relevance of corporate reputation during the financial crisis. In: Journal of Product & Brand Management, Bd. 19, Nr. 6: S. 389-400

Konferenzbeitrag

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha (2015): A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement. 2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012. Robinson, Leroy (Hrsg.): In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots, Cham: Springer. S. 427

Hieke, Sophie und Wilczynski, Petra (2010): Color Me In - An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labeling. 2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.

Littich, Martina und Wilczynski, Petra (2010): Direct-to-Consumer Communication in European Pharmaceutical Branding: Effects on a "Forbidden" Target Group. 2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.

Diese Liste wurde am Sat Dec 21 19:39:43 2024 CET erstellt.