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Anzahl der Publikationen: 7
Zeitschriftenartikel
Sarstedt, Marko; Wilczynski, Petra und Melewar, T. C.
(2013):
Measuring reputation in global markets — A comparison of reputation measures’ convergent and criterion validities.
In: Journal of World Business, Bd. 48, Nr. 3: S. 329-339
Diamantopoulos, Adamantios; Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Fuchs, Christoph; Wilczynski, Petra und Kaiser, Sebastian
(2012):
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 434-449
[PDF, 438kB]
ORCID: https://orcid.org/0000-0002-5424-4268; Fuchs, Christoph; Wilczynski, Petra und Kaiser, Sebastian
(2012):
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 434-449
[PDF, 438kB]
Hieke, Sophie und Wilczynski, Petra
(2012):
Colour Me In – an empirical study on consumer responses to the traffic light signposting system in nutrition labelling.
In: Public Health Nutrition, Bd. 15, Nr. 5: S. 773-782
Raithel, Sascha; Abimbola, Temi; Wilczynski, Petra; Schloderer, Matthias P. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
The value‐relevance of corporate reputation during the financial crisis.
In: Journal of Product & Brand Management, Bd. 19, Nr. 6: S. 389-400
ORCID: https://orcid.org/0000-0003-0132-4560
(2010):
The value‐relevance of corporate reputation during the financial crisis.
In: Journal of Product & Brand Management, Bd. 19, Nr. 6: S. 389-400
Konferenzbeitrag
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha
(2015):
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement.
2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012.
Robinson, Leroy (Hrsg.):
In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots,
Cham: Springer. S. 427
ORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha
(2015):
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement.
2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012.
Robinson, Leroy (Hrsg.):
In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots,
Cham: Springer. S. 427
Hieke, Sophie und Wilczynski, Petra
(2010):
Color Me In - An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labeling.
2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.
Littich, Martina und Wilczynski, Petra
(2010):
Direct-to-Consumer Communication in European Pharmaceutical Branding: Effects on a "Forbidden" Target Group.
2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.